To maximize their effectiveness, color cases should be printed in color.This case showcases key decisions in promoting the re-launch of Brisk, a ready-to-drink iced tea by Pepsi-Lipton. The successful organizations such as Brisk Lipton are the one who able to predict market trends better than others, provide resources to develop products and services to leverage those trends, able to counter competitors’ threats, and meet customers’ expected value proposition.Ĭase Description of Pepsi-Lipton Brisk Case Study Rest 80% of the strategic targets are not achieved because of incomprehensive planning, limited resource allocation, and poor execution. Opportunities and Threats are factors that are analyzed in view of the prevalent market forces and other factors such as social, health & safety, economic, legal & environmental, political, and technological.Īccording to global executive survey done by Harvard Business Review & Brightline Initiative – Only 20% of the strategic targets set by organizations are realized. Strengths and Weaknesses are often restricted to company’s internal - resources, skills and limitations. SWOT Analysis stands for – Strengths, Weaknesses, Opportunities, and Threats that Brisk Lipton encounters both internally and in macro environment that it operates in. Teixeira, Alison Caverly and deals with topics in areas such as Sales & Marketing Customers, Decision making, Social responsibility Pepsi-Lipton Brisk 'referred as Brisk Lipton in this analysis ' is a Harvard Business Review (HBR) case study used for , we specialize at analyzing & providing comprehensive, corporate SWOTĪnalysis of Pepsi-Lipton Brisk case study. What is SWOT Analysis & Matrix? How you can use SWOT Analysis for Pepsi-Lipton Brisk

Pepsi lipton brisk